Effective January 1, 2017, a Minimum Advertised Price (MAP) on all Rabbit Hole Hay products will be in effect.
Rabbit Hole Hay® has spent an extensive amount of time building a brand of strong recognition and a high perceived value. By not adhering to the established Minimum Advertised Price (MAP) a reseller can have the dramatic effect of diminishing or detracting from the perceived value of the Rabbit Hole Hay brand and its products. This MAP policy has been established by Rabbit Hole Hay to help ensure the reputation of Rabbit Hole Hay as one of the best pet food products and to protect the reputation of its name and products. The MAP policy is also designed to ensure dealers, retail outlets and sales representatives have the incentive to invest resources into services for Rabbit Hole Hay customers.
The internet, with its worldwide impact, has the possibility to cause great harm to any company’s products, if they are advertised at prices that will eliminate any legitimate retail competition. Our MAP pricing policy is intended for consumers to purchase from other resellers based on loyalty and customer care expectations.
By selling the Rabbit Hole Hay brand you agree to abide by the following requirements and restrictions. The MAP policy shall work under the following guidelines:
EBay, Amazon, Etsy and Other Auction Web Sites have functionality which provides the seller the option of appearing to sell below MAP Pricing, as such the following policy will apply to all listings of Rabbit Hole Hay brand products on sites like these:
From time to time it may be explicitly approved by Rabbit Hole Hay in writing to sell certain Rabbit Hole Hay products at below MAP pricing. The discount amount and length of time will be determined at the time of this approved promotion by Rabbit Hole Hay, Inc.
Sales representatives of Rabbit Hole Hay products will supply a copy of the Rabbit Hole Hay MAP policy to any new or existing reseller.
International accounts must reflect pricing as translated into their local currency adjusted to the date of their purchase from Rabbit Hole Hay.
Intentional or repeated failure to abide by this policy will result in termination of any and all sales and/or distribution agreements. Rabbit Hole Hay does not intend to do business with dealers or sales representatives who degrade the image of Rabbit Hole Hay and its products. Rabbit Hole Hay will provide no more than 30 (thirty) days of written notice to terminate a purchasing agreement with Rabbit Hole Hay. No further purchase orders will be accepted and all acknowledged purchase orders will be filled if their expected ship date falls within the termination date.